One of the biggest problems from a data breach for companies is the loss in consumer trust following a breach event. This loss of trust involves loss of customers and an effort on the part of companies to regain that trust to keep customers. Both regaining and/or keeping consumer trust can present a challenge when CEOs aren’t pushing for holistic security measures.
At the end of June, California Governor Jerry Brown signed into law AB 375, the California Consumer Privacy Act of 2018. This law is the California equivalent of GDPR; and it affects all companies who do business in California and any company that the business sells customer data to.